Use Video SEO Techniques
YouTube is the second largest search engine in the world after google. Many people use YouTube to search for what they want as they would prefer to watch a video than read a blog post for example. No matter how good your videos are, if YouTube users cannot find them with search, then you are wasting your time. You need to SEO optimize all of the videos that you upload so that you give them the best possible chance of appearing in the search results for specific keywords. For each video that you create, perform keyword research for it first. You can do this for free using the Google Keyword Planner. Identify the keyword terms that you think users will search for to find your videos. Put your most important keyword in your video title. There is a video description box under the video and you must add text here and include your keywords in it. You can also add URLs to your video description. Add tags to your videos which contain the keywords that you want to appear in search for. We recommend that you remind your viewers to subscribe to your YouTube channel and “like” your video at least once. You can also ask them to leave a comment. Telling people what they need to do online is necessary. Never assume that they will just subscribe. Finally, you need to create compelling thumbnails for your videos. If you do not add a thumbnail image then YouTube will select a section of your video as the image. This was OK a few years ago but it isn’t now. You can use Canva.com for free to create great looking thumbnails for YouTube videos. Be consistent with your thumbnail designs so that you stand out from the crowd and that users will instantly recognize your videos. Outsource the creation of your thumbnails on Fiverr.com if you want to.
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Post New Videos Regularly
If you want to be a successful YouTube influencer then you need to be consistent. A lot of good influencers post new videos 2 or 3 times each week and this seems to work well for them. You can work up to this number if this is not possible for you to start with. As your subscriber base grows, they will expect you to be consistent with your video posting. If you start by posting videos on a Tuesday for example then stick with this. Tell your subscribers that you will post every Tuesday and do everything that you can to ensure you stick to this. Posting new videos regularly will help to develop your library. As the number of videos grows on your channel, the more content that you will have for your subscribers to watch. This is good for your overall standing on YouTube as it tells the algorithm that your videos are popular.
Use Social Media to Promote your Videos
All successful YouTube influencers have social media channels that they use to promote their videos. You do not need to create a profile on all social media platforms. What you do need to do is to find out where your target audience hangs out and make sure you have a profile on those channels. If your audience mainly uses Facebook then it is unlikely that they will use Tik Tok as well for example. Do your homework here and find out which social platforms your audience uses. You can also take a look at
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the YouTube channels of your competitors to see what social channels they are using. Once you have the necessary social channels in place you need to add content to them. Of course, you will want to tell your followers whenever you launch a new video on YouTube. But it is better if you can do more than this. It will take time to build up a following on the various social channels and publishing valuable content regularly is the best way to do this. Tell the story of your YouTube channel on your social channels. Why did you create it? What are your aims with the channel? Ask your social followers for ideas for new video content you can create. Get them involved as much as possible. Engagement and interaction are essential to build up and maintain a good following on social media platforms.
Monitor the Performance of your Videos
After you have uploaded a few videos, you need to start monitoring how well they are performing for you. There are a lot of helpful metrics available in YouTube analytics. You can see at a glance how many views your videos are receiving; the number of comments users are leaving and other important metrics. By paying careful attention to these metrics, you can see which of your videos create the most engagement. Ask yourself why this is the case. What is it about these videos that makes them the most popular? You can find Audience Retention Graphs in YouTube analytics that will show you what kind of habits your viewers have. Use this information to discover: • Your most popular videos (by engagement) • Times when viewers click away from your videos or your channel
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• Comments that can help you to improve your videos You need to be prepared to make consistent improvements to your videos. This information is very valuable to you. For example, if you see that viewers are clicking away from one of your videos at around the same time then investigate why this is happening. Some people are likely to leave valuable comments about how you can improve your videos or provide you with ideas for new content. When you receive a comment on your videos be sure to respond to it as quickly as possible. Always thank users for making constructive comments. In the next section, we will discuss using YouTube promotional tactics…
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Using YouTube Promotional Tactics
When you have created and uploaded some videos to your YouTube channel there are specific tactics you can use on the platform to promote your channel and videos. Most people that upload YouTube videos do not use these tactics but you should because they will help you to get more views and subscribers.
Create a Channel Trailer
You have the opportunity to upload a trailer video to your channel and we recommend that you do this. This will help to convince users that have not subscribed yet to do so. The trailer can be set up to autoplay when a user lands on your channel page. Make your trailer video short but interesting and exciting. Make sure that you tell viewers to subscribe to your channel so that they do not miss out on the exciting videos that you plan to upload in the future.
Increase your Subscribers
You have the
opportunity to create a subscribe link which appears on all of your videos in the bottom right-hand corner. This is a proven tactic that will help you to gain more subscribers to your YouTube channel. Another tactic for gaining more subscribers is to create branded watermarks. Users that view your videos will see this watermark and if they click on it then they will have the option to subscribe to your
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channel. YouTube users are used to seeing these watermarks and you should get more subscribers using this tactic.
Make your Video Thumbnails Enticing
Don’t rely on YouTube to take a snapshot image of a section of your video to create your thumbnail. You need to create your own enticing thumbnails for every video that will draw the eye of YouTube users. It is not difficult to create good looking thumbnails. You can use a free online service like Canva.com to create YouTube thumbnails using templates. If you don’t have any design skills or want to outsource this task then you can find competent freelancers on Fiverr.com.
Use Enticing Titles
You need to get the balance of your video titles right. We recommend that you add your main keyword in your video titles but we also suggest that you make your titles as short as possible. The title of your video is the most important SEO element. Don’t just use the keyword in your title. A lot of other people will do this and it is just lazy. Add some more enticing words to draw viewers. Try to keep your title short as only the first 45 characters are displayed in the YouTube search results. In the next section, we will discuss how you can use your influence on YouTube…
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How you can use your Influence on YouTube
This section is all about making money from your YouTube channel. Despite what you may have heard, it is not necessary for you to have millions of subscribers to generate revenue from your videos and channel.
Be a Micro Influencer
It may surprise you to know that there are a lot of businesses that are looking for YouTube channels that have a small number of loyal subscribers. If they can see a good fit with their business and their products and services then they are going to be interested in working with you. Loyalty is the key here. Sponsors will want to see that your videos are eagerly consumed every time you upload a new one. They will also check the comments, number of likes and more to gauge your engagement levels.
Create a Statistics File for potential Sponsors
Throughout this report we have recommended that you monitor key metrics for your channel and your videos. We also suggest that you keep a record of your metrics that you can show to any potential sponsors. Here are some metrics that you should start recording:
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• The engagement rate for your videos • The subscriber growth for your channel • Demographics such as location When you think about it, sponsors are going to be interested in how engaged your viewers are with your videos. If you work with a sponsor then they will want you to promote their products and services in your videos. Just placing an affiliate link in the description will not be enough. It is important that you can demonstrate to potential sponsors that your channel is growing. Keep a not of your subscribers over time and also the increase in video views. How much of your videos do your viewers tend to watch? Retention rate is important and as your channel grows this should increase.
Be Proactive and find Potential Sponsors
Rather than wait for potential sponsors to contact you, we recommend that you be proactive and look for potential sponsors that are a good fit for your channel. You can use Google search to find companies in your niche. If your channel is still fairly small then contacting large companies is probably not going to work. Create a list of potential sponsors and then contact them via email and ask if you can send them the latest metrics for your channel and videos. Offer them the option to sponsor your channel / videos or the chance to advertise on your videos.
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Sign Up for the YouTube Partner Program
If you are eligible, you can sign up for the YouTube Partner Program which will enable you to show ads on your videos. You will get a share of the revenue for displaying these ads. In order to qualify, you need a minimum of 1,000 subscribers to your channel and more than 4,000 watch hours over the last year.
Affiliate Marketing
You can promote related products or services on your videos. Sign up as an affiliate for these products and services and add your affiliate link in the description box. When a sale is made through your affiliate link you will earn a commission.
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Final Words
The potential is certainly there to make a lot of money as a YouTube influencer. But you need to build up a good following on the platform first. Follow the techniques discussed in this special report and you will have the best chance of success. You need to make engaging videos that YouTube users want to watch. People will naturally subscribe to your channel if your content is good. Choose a niche and become an expert in it. Answer the burning questions that your audience has. There are a number of ways that you can monetize your YouTube channel. The best way is to find sponsors and advertisers to work with as they are likely to pay you the most. You can also sign up for the YouTube Partner Program and earn ad revenue and become an affiliate for related products and services. We wish you every success in becoming a YouTube influencer!
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